Ramadan is a holy month marked by gratitude, prayer, family, and community. So, with no doubt, Muslim adherence to Ramadan, a one-month fasting period during the day, is an ideal marketing opportunity for a pop-up shop for this holy month.

Muslims who observe Ramadan fast from dawn to dusk. It’s not until after dusk that they can break the fast with family and friends. That also happens to be when we see a significant spike in retail and sales activity. Even right before the fast begins, people are shopping – then there is a dip around 6pm when the fast ends each day – when people are having their first meal after the fast, no one is thinking about shopping.